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06/01/2022

Walmart expands home partnership with Gap Inc.

Marianne Wilson
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The new Gap Home Kids collection includes bedding, bath, window treatments and rugs.

Walmart is diving deeper into the home goods category and its partnership with Gap Inc.

The retail giant is launching Gap Home Kids, with an inaugural assortment of more than 200 items across bedding, bath, pillows, throws, rugs and window treatments. The collection, priced from $20 to $79, is available exclusively at Walmart.com.

The new line comes about one year after Walmart and Gap Inc. first teamed up to launcha line of home goods — called Gap Home — sold exclusively by Walmart. The initial lineup included more than 400 items across home décor, tabletop bedding and bath. The partnership expanded in October with the launch of a furniture collection, Gap Home Furniture.

“The customer response has been fantastic across the entire Gap Home assortment, which includes furniture, décor, tabletop, bedding and bath options that offer timeless American style for modern living,” Anthony Soohoo, executive VP, home, Walmart U.S., wrote in a post on the company’s website. “With the new Gap Home Kids line, we are expanding into home categories to meet the home décor and furniture needs for the entire family, at low prices that are parent-approved and styles that are kid-approved.

In addition to the online launch, Gap Home Kids is entering the physical space. The collection will be shown for a limited time at Hunker House, an experiential showroom from digital media brand Hunker, in the Abbot Kinney neighborhood of Venice Beach, Calif., starting in late June.

Gap Home Kids features well-made and elevated essentials from comfy and colorful bedding to curtains, rugs and room accents in an array of playful patterns and bright hues, Walmart said.

“The entire line nods to Gap’s classic chambrays, stripes and washed denim while incorporating on-trend prints and colorways that we think kids will love,” Soohoo added.