ECOMMERCE

For Tractor Supply Company, buy-online-pickup-in-store is proving a win-win, for both itself and its customers.    With more than 1,600 stores in 49 states, Tractor Supply is the nation's largest operator of stores dedicated to a rural lifestyle. Online and offline, it offers a wide range of merchandise, from welders and generators to an-imal care products to men and women's workwear. Stores are typically located in towns outlying major metropolitan markets and in rural com-munities.   

Nike is opening up shop on Amazon.   The sportswear giant has entered into a pilot program with the online giant to sell a limited (at least initially) selection of footwear, apparel, and accessories on the online site. Nike products have long been available on Amazon, but only through unauthorized third party sellers. This will be the first time that Nike has sold directly on the Amazon.   

While Amazon expands its physical presence, Walmart Canada is taking its own swipe at the online giant — by moving in on its turf.   

To stand out in a highly saturated digital marketplace, retailers’ must deliver fast speeds that drive top-notch experiences.    This is according to “E-commerce Performance: What Works, What Doesn’t, and What’s Next?” The report, from Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance, as well as end user experience.   

Lamps Plus is making it easier for Canadian shoppers to make a purchase.   The specialty lamps retailer debuted lampsplus.ca, an e-commerce website designed to provide a localized experience in Canada. Canadian shoppers have been purchasing from Lamps Plus ever since the retailer debuted online in 1998. However, the new site specifically targets the Canadian market with prices displayed in CAD dollars.   

To step up customer-centricity efforts, retailers must use channels in tandem if they want to deliver personalized experiences.  

Target Corp. has entered the fast-growing next-day grocery delivery market.    The discounter on Tuesday launched a pilot for Target Restock, a next-day delivery service for household essentials and dry grocery items ordered online, in its hometown market of Minneapolis-St. Paul. The service, available only to Target REDcard holders, comes with a flat fee of $4.99 per box.