INVENTORY

Despite retailers’ efforts to deliver sophisticated shopping experiences, crucial gaps between digital and in-store touchpoints still exist.   That's according to “The State of Omnichannel Commerce: A Mystery Shopping Study.” The report, from Kibo, assessed the personalization and omnichannel sophistication across 30 popular and growing retailers’ desktop, mobile and in-store buying touchpoints.   

Lifeway Christian Stores’ shoppers’ needs differ from store-to-store — a factor that pushed the chain to revamp its merchandising processes.   For the specialty retailer, this has meant pursuing macro- and micro-localization strategies. From the macro level, the company still wanted to manage assortments that deliver a consistent brand experience – not only in terms of the products offered, but also in how they are stocked and presented.