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Study: Email subscribers on the rise, post-engagement lags
New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline. New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing. -
Report: Snapchat ads use augmented reality
Snapchat’s newest filters are moving beyond the selfie. The company is rolling out a new augmented reality ad division that lets users overlay marketers’ life-like filters on any photo they snap with their smartphone, according to ReCode. Warner Brothers is the unit’s first advertiser, tying the lenses to promote its new movie, “Everything, Everything.” Dunkin Donuts and Netflix are next in line to launch the service, the report said.