MOBILITY

Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales.   This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.   

A cash-free economy could be here sooner than expected — and American consumers are leading the charge.   Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.  

Ikea is allowing its shoppers to virtually test drive merchandise before making a purchase.   The home furnishings giant is preparing to launch a new augmented reality (AR) app. Called Ikea Place, the app allows customers to virtually place furniture in any space in their home, office, school or studio — and share the images.    The app, which will be supported by Apple’s iOS 11 platform, will launch in late September.  

Digital's influence on grocery overall has nearly doubled year over year, and is now impacting the in-store experience.  

Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.    This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.  

Rebecca Minkoff is making it easier for Chinese customers to purchase from the brand.   Through a partnership with Chinese online payment provider Alipay, upscale apparel retailer now enables Chinese shoppers to use their Alipay Mobile Wallet to make purchases at any United States-based Rebecca Minkoff store, or while shopping online. The mobile wallet is accepted in all Rebecca Minkoff stores located in New York, Chicago, San Francisco and Los Angeles.  

The nation's largest home improvement retailer is getting in on the voice shopping game.   Home Depot is joining Google Express this fall, a move that will give its customers the ability to shop just by speaking their orders. Google Assistant, the search giant's online shopping platform, resides on Google’s smart speaker Google Home and other smart devices.