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Lowe’s VR app spurs project planning
A home improvement chain is helping shoppers better envision how to design and build their homes. Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store. -
Report: Snapchat ads use augmented reality
Snapchat’s newest filters are moving beyond the selfie. The company is rolling out a new augmented reality ad division that lets users overlay marketers’ life-like filters on any photo they snap with their smartphone, according to ReCode. Warner Brothers is the unit’s first advertiser, tying the lenses to promote its new movie, “Everything, Everything.” Dunkin Donuts and Netflix are next in line to launch the service, the report said.