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12/13/2018

Amazon extends free holiday shipping—for all customers

Amazon is expanding the timing — and breadth — of its free shipping program, a move designed to appeal to holiday procrastinators.

The online giant announced Thursday that it extended its free Prime same-day and one-day shipping until Christmas Eve, Dec. 24. (All same day orders must be placed by 9:30 a.m. local time, and two-hour delivery orders must be placed by 9:15 p.m. local time.) Additionally, Amazon has extended the free shipping cutoff with no minimum purchase through Dec. 18, promising that orders that will arrive in time for Christmas.

The e-retailing giant also announced that its Prime free same-day delivery and free one-day shipping is now available in more than 10,000 cities and towns coast-to-coast. Prime members in more than 30 cities also have access to free ultrafast delivery through Prime Now, where they can shop many of the same products and deals that are available online, and receive them in as little as an hour.

In the last year, Prime members around the world ordered more than two billion products with one-day delivery or faster, according to Amazon.

The free holiday shipping promotion has been in effect since November, and this is the second time Amazon has extended it for non-Prime members, according to the Verge.

“Prime was built on the foundation of unlimited, fast, free shipping and we keep working to add faster and even more convenient delivery options,” said Cem Sibay, VP, Amazon Prime.

Turning up the heat on Amazon, other retailers are also offering extended free shipping this holiday season. For the first time, Target is offering free two-day shipping to all customers, with no minimum purchase and no membership requirement. The deal is available until Dec. 22. Walmart also offers free two-day shipping for orders $35 or more.