TECHNOLOGY

Aldi expands e-commerce delivery service in a big way

BY Deena M. Amato-McCoy

Aldi is taking its online delivery strategy national.

Through its partnership with Instacart, the German supermarket company is bringing its online grocery delivery service to all stores in the United States. The national rollout covers 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis. By Thanksgiving, the service will be available across 5,000 new ZIP codes in 35 states.

Shoppers can participate by visiting Instacart.com or downloading the Instacart app. At checkout, customers can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later.

The German discount grocer began piloting the service in Atlanta, Dallas, and Los Angeles in August 2017. By March, the company expanded the program to the Midwest.

“Aldi is a pioneer and a leader in creating a shopping experience that works with people’s busy lives,” said Jason Hart, CEO of Aldi U.S. “Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today’s shopper…”

The delivery program coincides with Aldi’s aggressive store expansion across the U.S. Aldi is in investing more than $5 billion to remodel and expand its store count to 2,500 by the end of 2022. The company, which already operates more than 1,800 stores across the country, said it is more than halfway through its remodel investment.

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