TECHNOLOGY

Amazon Prime perks to go national at Whole Foods Market

BY Deena M. Amato-McCoy

The countdown is on.

Amazon will launch its Prime perks discounts at all Whole Foods Market stores nationwide starting Wednesday, June 27. The savings include an additional 10% off sale products, along with deep discounts on some of the grocer’s most popular products.

In May, Amazon announced its Prime discounts would replace benefits initially offered through Whole Foods’ year-old rewards program. The natural grocer discontinued its loyalty program on May 2. By the end of May, Amazon debuted the discounts in 121 Whole Foods Market stores across 12 states, as well as across all Whole Foods Market 365 stores nationwide. In June, the online giant expanded the program to Whole Foods stores in 10 additional states.

“Customer feedback has been overwhelmingly positive – in fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen,” said Cem Sibay, VP Amazon Prime. “Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products.”

The Prime discounts also coincide with groceries delivered from Whole Foods Market stores via Prime Now. Both Prime member savings and Prime Now grocery delivery are available in Atlanta, Austin, Dallas, Denver, Los Angeles, Sacramento, San Diego and San Francisco. Prime Now offers free two-hour delivery on orders over $35. Delivery from Whole Foods Market is currently available in 10 cities and will continue expanding throughout 2018.

“Since launching Prime savings at Whole Foods Market, we’ve seen excitement and momentum from both Prime members and our supplier partners,” said A.C. Gallo, President and COO at Whole Foods Market.

Whole Foods customers who may not be Prime members can join the program for $119. (Amazon increased the price from $99 in April. However, this was the company’s first annual price increase since March 2014. The price was originally $79 before it jumped to $99.)

The program also complements the discounts Prime members earn when using their Amazon Prime Rewards Visa card. Prime members earn 5% back on any purchases they make at Whole Foods. Non-Prime members that have the Visa card are entitled to 3% back.

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