TECHNOLOGY

Revolve’s buy-now, pay-later service ‘pops up’ offline

BY Deena M. Amato-McCoy

A fashion retailer wants shoppers who visit its first-ever pop-up shop to have options when paying for merchandise.

Revolve opened the doors to its first pop-up store on Tuesday. To streamline the shopping experience, the fashion retailer is using its digital platform from Afterpay to offer interest-free installment plans for all online and in-store purchases made at the location.

In addition to offering the payment plans, Revolve’s pop-up also features a dedicated checkout line for Afterpay customers, and a 10% discount on all purchases. The pop-up store will remain open through Oct. 28.

Afterpay enables shoppers to receive products from Revolve immediately, and then pay for them in four interest-free installments. Payments don’t require customers to enter into a traditional loan or pay any upfront fees or interest.

The company began offering the service online in July.

“Since July, Afterpay’s payment solution has provided our e-commerce customers the ability to purchase products they would otherwise have had to save up for before purchasing,” said Mike Karanikolas, co-CEO and co-founder of Revolve.

“We’re excited to bring this same functionality to our in-store customers at our New York City pop-up shop,” he added. “We are committed to providing our millions of customers with the best possible shopping experience, both online and in-store, and providing a simple, responsible and rewarding payment option is a critical part of this strategy.”

Other retailers offering the Afterpay service include Urban Outfitters, Anthropologie and Free People.

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