TECHNOLOGY

Skechers steps into seamless customer experience

BY Dan Berthiaume

Vertical footwear retailer unifies customer interactions across channels for enhanced omnichannel service.

Skechers, which sells its footwear products in company-owned stores and online as well as via third-party retail partners, is deploying technology from Aptos in its direct-to-consumer channels. The company will deploy Aptos solutions for POS and sales audits, as well as the Aptos One microservices-based software-as-a-service (SaaS) platform.

Utilizing the Aptos Store POS application, Skechers will achieve a single view of customers, products and orders to enable seamless experiences across channels. Skechers also seeks to enable store associates to provide more informed customer service, faster checkouts, and individualized customer engagement.

In addition, the retailer will leverage Aptos One Store Commerce to process in-store transactions on mobile devices, without relying on store servers or WiFi connectivity.

“We were impressed with Aptos’ ability to implement software on a global stage with a single master configuration, solutions that are proven at scale and functionally robust, and their investments in innovation, including modern, API-driven architecture,” said Chris Coye, senior VP of information technology at Skechers. “We believe that Aptos is the right technology partner to support us as we improve the infrastructure and efficiency of our direct-to-consumer operations.”

Specialty nutrition and vitamin retailer The Vitamin Shoppe is also leveraging POS and CRM solutions from Aptos to create a 360-degree omnichannel view of each customer. Vitamin Shoppe associates have cloud-based access to customer information, enabling transparency across the retailer’s stores, website and mobile app. This, in turn, allows associates to enhance in-store customer service experiences, including checkouts.

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