TECHNOLOGY

Stop & Shop starts offering popular omnichannel option

BY Dan Berthiaume

Stop & Shop is launching same-day curbside pickup for its online Peapod by Stop & Shop service.

The new offering provides customers with pick-up of online orders at a local Stop & Shop store in as little as four hours. Customers can place an order on Peapod.com, select “pick-up” at their preferred local store, head to the store, and have an associate load their groceries into their car.

Each store will have around four to six designated “grocery pick-up” parking spots where customers can park, then call a phone number to let the store team know they have arrived. The same-day online pick-up service costs $2.95 and new pick-up customers can receive the service free for 90 days.

The service also provides customers access to a wider selection of grocery items online, including fresh items like pre-cut fruit, prepared foods and entertaining trays that are available at their local store. Stop & Shop is currently offering same-day pickup at 20 stores in Massachusetts, Rhode Island, Connecticut, and New York. The grocer plans to expand availability to 175 stores by end of the year.

“We’re excited to offer our customers the convenience of shopping online for the all the products available at their local store, which they can now pick up in just a few hours,” said Stop & Shop president Mark McGowan.

Curbside click-and-collect is becoming an increasingly common omnichannel delivery option, especially in the grocery vertical. Target, Whole Foods, Wegmans, and Albertsons have all expanded and/or upgraded their same-day curbside grocery pickup options this year.

A recent consumer survey from the National Retail Federation (NRF) suggests grocers are correctly reading the interests of their shoppers – 63% of respondents would like to use curbside pickup and 27% have tried it.

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