TECHNOLOGY

Wayfair lets consumers design rooms via mixed reality

BY Deena M. Amato-McCoy

Wayfair has debuted an immersive shopping experience that lets consumers play with, and visualize, a multitude of professional design options – all within their own space.

The online furniture retailer has launched Wayfair Spaces, an interior design and room planning app that is powered by Magic Leap’s spatial computing platform. Consumers can use the app to visualize items from professionally designed rooms in their homes at scale through mixed reality.

Wayfair Spaces offers a palette of three dimensional rooms curated by Wayfair’s own 3D artists and stylists. Consumers can browse the curated spaces, and then drag individual true-to-scale furniture items into their real space. Product information and reviews supplement the experience.

“At Wayfair, we know that visual inspiration and discovery are key to creating the best possible shopping experience for home,” said Steve Conine, co-chairman and co-founder, Wayfair. “Alongside Magic Leap, we’re excited to be on the forefront of one of the most visionary explorations of what’s possible in retail, as mixed reality and spatial computing influence the future of the customer experience.”

This is not Wayfair’s first mixed reality tool. Through a partnership with Magic Leap, the online furniture retailer in August launched what it described as the first-ever spatial computing web browser, called Helio. The solution creates a new visual environment that integrates physical and digital objects in real-time.

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