Asics America opens store in Times Square featuring an authentic subway car

IRVINE, Calif. - Asics American has opened a 4,000 sq.-ft. store in the heart of New York City’s Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location is the second Asics storefront in New York City as well as the largest in the United States.



One of the most intriguing elements of the space is the newly renovated "Subway car 8394," a retired MTA Subway car from the A line built in 1961. The store is designed to pay tribute to the city, and celebrates the inner athlete and competitor in each customer.



Built in 1961, the subway car was officially retired in 1993 after 32 years of service, but saw much more action in the years to come. It spent the last 10 years in Hollywood on the sets of such acclaimed films as Godzilla, Die Hard and Money Train. After traveling from set to set and then disappearing for several years, the subway car was discovered in 2014 in the Mojave Desert in California, and finally shipped to Burbank to start its restoration by a team of local film artisans. After six weeks of work, it was brought to the new store, where it will become a center of displays and activities.



"Times Square is an iconic symbol of New York City, and Asics is proud to expand our retail footprint with a store right in the center of all the action," said Kevin Wulff, Asics America Group president and CEO.