Retailers Rejoice! Top Technology Tools Can Re-Invigorate Sales Year-Round
By Karen Lowe, IBM
The recently concluded holiday season was a happy one for most retailers, thanks in part to a recovering economy, heightened consumer confidence and no debilitating weekend snowstorms.
J.C. Penney names chief technology officer
J. C. Penney Co. has tapped another former Apple executive to join its executive ranks. J. C. Penney announced that Kristen E. Blum has been named executive VP and chief technology officer, effective Jan. 23.
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NRF BIG Show Wrap-Up Report
Seamless customer experience, empowered consumers, mobile commerce and social shopping were among the buzzwords at the National Retail Federation’s Annual Convention & Expo in New York City.
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Report: Leading companies must address strategy, capabilities, organization design, culture
A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.
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