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Bassett Place opens Premiere/IMAX | Chain Store Age
Bassett Place opens Premiere/IMAX Dallas — The new IMAX Theatre will open at Premiere Cinema IMAX at Bassett Place in El Paso, Texas, on Nov. 21. The new IMAXS screen replaces two standard screen auditoriums. The theater also needed a new 45-ft. high roof to accommodate the new technology. The El Paso location will have one of the largest IMAX theatres in Texas, with a screen 70-ft. long by five stories tall. The 739,911-sq.-ft. Bassett Place is El Paso’s original shopping mall. Anchors include Costco Wholesale, Kohl’s, Target, Conn’s and Premiere Cinemas IMAX. Bassett Place is the closest major shopping center to El Paso International Airport, Fort Bliss and the Bridge of the Americas connecting the United States to Mexico.
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