Dolce & Gabbana to open flagship in SoHo

New York -- Dolce & Gabbana will open a flagship store in the 15,000-sq.-ft. 155 Mercer Street building in the SoHo area of New York City.



Thor Equities leased the entire building to the Italian luxury fashion house, which plans to re-create the original brownstone façade.



Originally built in 1855 as Firemen’s Hall, the historical property was most recently home to dance performance venue the Joyce Theater. The four-level building includes 50 ft. of frontage on Mercer Street.



“As a leading luxury design house and fashion forward brand, Dolce & Gabbana is an ideal fit for the increasingly trendy Mercer Street corridor and surrounding SoHo neighborhood,” said Joseph Sitt, CEO of Thor Equities.



Located between Houston and Prince Streets, 155 Mercer is surrounded by SoHo art galleries, the trendy Mercer Hotel, and high-end fashion retailers including Vera Wang, Prada, Marc Jacobs, Balenciaga, Marni and Versace.