Hooters plans real estate with Forum Analytics

Atlanta - Hooters of America is partnering with Forum Analytics for a customized real estate planning and market-optimization solution. The collaboration will allow Hooters real estate operations make real-time, data-driven decisions by allowing users to share market data and sales forecasts, as well as impact estimates and site packet materials via SIMMS Online, Forum’s proprietary mapping, reporting and analytic platform.



The comprehensive analytics solution will play an integral role in determining the development of Hooters future franchise territories, evaluating its corporate and franchise real estate opportunities, as well as aiding in evaluating its existing assets for remodeling and relocation decisions.



Forum Analytics will collaborate with Hooters of America to design and implement a comprehensive SIMMS Online solution, combining the functionality of Google Maps with customized Excel-based reporting to assist with Hooters daily decision-making related to future unit development.

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“We’re pleased to forge this new relationship with Forum Analytics and work together to develop a custom real estate planning solution,” said Mark Whittle, senior VP of development for Hooters. “We’re confident the move will assist us with our future expansion and plans to continue accelerated development over the next five years.”