PBteen to make SoCal debut

San Francisco -- Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1.



The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.



In addition, onsite design specialists will be available to help teens choose patterns and styles, and products available at PBteen.com can be ordered through the store and shipped directly to the customer.