Ralph Lauren's Denim & Supply format to make U.S. debut in New York City

New York -- Ralph Lauren Corp. will debut its Denim & Supply retail banner in the United States, opening a store in New York City this spring, according to WWD.com. It will be the first freestanding U.S. location for the brand, which features affordable price points.



Denim & Supply will be located at University Place in the city's Greenwich Village area, in a space previously occupied by Ralph Lauren’s Rugby brand, which the company discontinued in late 2012. Ralph Lauren has already opened a number of Denim & Supply stores in Europe and Asia.