Seiko makes U.S. boutique debut on Madison Avenue

New York -- Seiko Corporation of America, a subsidiary of Seiko Watch Corporation, announced the grand opening of its first Seiko boutique to enter the United States at 510 Madison Avenue in New York City.



The New York Seiko boutique is primarily dedicated to Seiko's collections, but also features boutique exclusives.



"The opening of the US market's first boutique in New York City is achieving a passionate goal of mine, as I believe that the US market is the most important for Seiko outside of Japan," said Shinji Hattori, president and CEO of Seiko Watch Corporation. "Seiko has been seeking the most ideal timing and location to spotlight our product, catering to our affordable luxury timepieces. Opening a boutique in a market such as New York City does just that, following standards from Seiko boutiques in Paris, Amsterdam, Hong Kong and Cairo as well as the original Wako luxury specialty store opened in 1881 in Tokyo."