Target to open smaller-format Express stores in Northern California

Minneapolis - Target Corp. is expanding out of its Minneapolis home base with its new, small-format TargetExpress concept. The retailer plans to open twoTargetExpress locations in Northern California, in San Francisco and Berkeley, in March 2015. A third San Francisco-area TargetExpress will also open in 2015, with a location to be announced in the coming months.



Target debuted its new Express format in July 2014, in downtown Minneapolis. It plans to open another location in the area, in the Highland Park area of St. Paul, in 2015.



The San Francisco store will be approximately 18,000-sq.-ft., and be located in the heart of the city’s financial district. The Berkeley store will be approximately 12,000-sq.-ft. and located near the main entrance to the University of California, Berkeley.



“From listening to our guests at the two San Francisco CityTarget stores, we know the smaller format of TargetExpress will fit right into the busy San Francisco Bay Area lifestyle and enable us to cater to each community’s needs,” said Kamau Witherspoon, senior director, store operations, Target.



Both TargetExpress locations will be customized to fit the individual needs of the surrounding neighborhoods. For example, the San Francisco store will feature a large grab-and-go area with sandwiches, salads, breakfast items like yogurt and mid-day snacks for busy commuters. The store will also include a Starbucks and select items from Target's Made to Matter collection, which features products from San Francisco Bay Area companies like Annies, Yes To and Method.



The Berkeley store will offer a large selection of grocery items, including produce, dairy, frozen, snacks and beverages. In addition, both new TargetExpress stores will be stocked with essentials in home, beauty and electronics, including an assortment of Target’s owned brands. The stores will also include Target’s pick-up-in-store service and a pharmacy.