Von Maur to enter Northeast with store in upstate New York

9/12/2013

Davenport, Iowa -- Von Maur Department Stores will open its first location in the Northeast, at Eastview Mall in Victor, N.Y., which is located just outside of Rochester. The two-level, 140,000-sq.-ft. store is scheduled to open on Oct. 26.



Located at the mall's former Bon Ton location, the store underwent a complete reconstruction by local contractor LaChase Construction to achieve Von Maur's signature exterior brick façade with arching entryways accented by a copper roof and cupolas.



Inside, open expansive floor plans accentuate Von Maur's residential ambiance, complete with antiques, original artwork and music from the store's grand piano. An interactive, life-sized tree in children's is designed entertain Von Maur's youngest shoppers while an antique pub, motorcycle and television will offer enjoyment in the Men's areas.



"It is truly a tremendous milestone for us to break in to the Northeast and bring our unique style, service and selection to an entirely new customer base," said Jim von Maur, president of Von Maur. "Eastview Mall's fantastic mix of retailers, loyal customers and regional appeal make it a great location to grow our brand. We are thrilled to be a part of Victor and the greater Rochester community and look forward to providing customers with our unmatched shopping experience."



Founded as a dry goods store in Davenport, Iowa, in the late 1800s, Von Maur has since grown to 27 stores and an e-commerce center. In the past two years, the company has opened two stores in Georgia, and plans to expand into Alabama and Oklahoma between November 2013 and November 2014. Eastview will mark the company's 28th store, followed by opening at Riverchase Galleria Mall in Alabama one week later.

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