MARKETING/SOCIAL MEDIA

  • eBay personalizes every shopper’s visit

    Shoppers are demanding that retailers treat them as individuals, and eBay is listening.   eBay is launching an enhanced, more personalized eBay shopping experience through a new homepage that is responsive to its individual customers’ interests. Leveraging artificial intelligence (AI) and machine learning technology, eBay is tailoring recommendations across all categories during each shopper’s new site visit, and serving up an inventory mix that's unique only to them.    

  • Joss & Main and cable series team up, just in time for summer

    A home furnishings retailer is making it easier for their shoppers to make their homes “summer-ready.”   Through its partnership with the HGTV series, “Beachfront Bargain Hunt: Renovation,” Joss & Main is enabling viewers to purchase the budget-friendly, stylish looks presented on the show directly through their e-commerce site. The retailer will feature merchandise throughout the show’s six-week season, starting on June 10.  

  • Study: Innovative tools turn online customers into repeat shoppers
    Attracting — and sustaining — loyal online customers is no easy task.    However, retailers that offer innovative customer service tools, a variety of fulfillment options, and engagement solutions will successfully turn frequent browsers into loyal shoppers. These details were revealed in a new retail report from Radial and CFI Group.  

  • Accenture launches new customer innovation center
    Accenture is taking on its next innovation initiative.   The company announced on Wednesday, May 31, that it opened an innovation hub dedicated to the retail, fashion and consumer goods industries. The Accenture Customer Innovation Network (ACIN), which resides in Milan, Italy, bolsters the company’s existing fleet of innovation facilities in Bangalore, Chicago, Manila and Singapore.  

  • Shopping must-haves for Generations Y and Z are…
    New attitudes, behaviors and shopping preferences among Generation Z and Millennials are keeping retailers on their toes.    Emerging in-store technologies and positive social media feedback are top priorities among both Generation Z and Millennial consumers. This is according to retail advisory firm HRC Retail Advisory (HRC), which surveyed 1,350 participants in North America about their shopping experiences.  

  • Online home furnishings retailer teams up with hit cable series
    Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.  

  • Consumer confidence slips in May
    Wary about business conditions and jobs, consumer confidence dipped a bit further in May. But consumer still remain optimistic on the whole about the economy.     The Conference Board said Tuesday that its Consumer Confidence Index fell to 117.9 in May, from a revised 119.4 in April. The index hit 124.9 in March, its highest mark in 16 years.  

  • Beauty brand streamlines B2B gift card program
    Sephora is all about offering top-notch service to its customers — even its business partners.   According to the Incentive Research Foundation and Incentive Gift Card Council, business-to-business (B2B) gifting is becoming more prevalent across U.S. companies, as they spend $22.7 billion per year on gift cards. Sephora’s new partnership will enable the company to claim a bigger portion of this market share.  

  • Twitter features fun — not transactional — bot program
    A social media giant is getting in on the chatbot wave.    Twitter launched a new, customizable Direct Message Card that brands can use to promote and share bots and other customer experiences built in its Direct Messages tool. Direct Messages helps companies create personalized ads and interactions — ranging from customer acquisition programs to engaging bots.  

  • Study: Email, not Facebook, drives consumer engagement among brands
    Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  
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