TECHNOLOGY

Zappos.com takes loyalty to a new level
Zappos.com has found a new way to “wow” its passionate shoppers. In a strategic move to drive engagement, the online shoe retailer launched its first-ever loyalty program. Called Zappos Rewards, the progression-based program will allow customers to earn points toward future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales.
Report: Chicago startup teams with Target to take on Amazon Alexa voice search
A Chicago startup has landed partnerships with four major online retailers, including Target, to launch a product meant to rival Amazon’s Alexa, according to the Chicago Tribune.

NRF Study: Facebook leads digital marketing spend

Interactive media continues to shake up retailers’ digital marketing strategies.
Skechers app bridges physical and digital retailing

Skechers now allows shoppers to manage their shopping experience from the palm of their hand.
Survey: Election outcome unlikely to affect holiday spending

Americans will open their purses for holiday shopping regardless of whether Hillary Clinton or Donald Trump wins the election. A survey of American voters by RetailNext found the vast majority will not let the outcome of election 2016 affect their planned spending this coming holiday season.
Online sales to hit major milestone this holiday season

According to eMarketer’s holiday sales preview forecast, ecommerce will surpass 10% of total U.S. holiday retail sales for the first time this year. Total retail sales will increase 3.3% over the same period last year, to $884.50 billion, according to the report. Holiday retail ecommerce sales will jump to $94.71 billion, representing 10.7% of total holiday retail sales.
Visa teams up with Oracle to offer retailers feedback on online ads

Visa and Oracle are partnering to provide merchants with new insights regarding their digital ads. Visa has introducted Visa Advertising Solutions, a new suite of products available to retailers through the Oracle Data Cloud. It is designed to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in stores.
Online menswear retailer switches to RFID tags to improve ops

The Black Tux has implemented new RFID tags to speed delivery and improve order accuracy. The online formal wear rental company has implemented RFID tags from Fujitsu Frontech North America Inc., including its new washable UHF RFID fashion tag as well as its rugged linen tag to reduce garment processing time and improve order accuracy.
Online grocery competition to heat up

One of the country’s oldest online grocers just secured a major cash infusion to help it expand its services. FreshDirect has received a $189 million investment, led by JPMorgan Asset Management, that will be used to launch its grocery delivery service in more cities, to expand new business units and incubate others, reported RECode.
Best Buy to push products from startups

Best Buy hopes to enhance its appeal to customers with innovative products from startups. The consumer electronics giant has launched a program, called Ignite, that will include dedicated store space for products and services from startups, and a new section on the Best Buy web site where customers can browse, learn about, and purchase the newest products from startups.