TECHNOLOGY

Tech deployments make news at NRF ‘Big Show’

BY Marianne Wilson

Retailers’ deployments of new technology solutions were in the spotlight during the National Retail Federation’s annual “Big Show” in New York.

Here are some quick hits:

British fashion retailer River Island has deployed Oracle Retail Merchandise Financial Planning to make more accurate and impactful inventory decisions for continued growth across its global store footprint and Web operations. The solution will help River Island establish more-consistent and accurate planning processes that will help it better understand how merchandise was performing across channels, while also enabling the company to pinpoint emerging customer trends.

Party City has added Infor’s TalentScience analytics-based solution to streamline hiring process, select the most qualified candidates and identify the key success traits of its top employees. The cloud-based platform’s predictive models assist hiring managers to better select, retain, and develop the right talent across the entire employee life cycle.

Brookstone is deploying Kronos’ new centralized workforce management solution, Workforce Dimensions. The solution will enable the retailer to engage the workforce across its e-commerce, retail and wholesale lines of business, offering deep operational insights to help Brookstone manage the same. The solution will also keep Brookstone in compliance with local, state, federal, and other labor laws for its entire workforce spread across different locations.

David’s Bridal, through omnichannel payment partner Aurus, has deployed smart point-of-sale (POS) terminals across its more than 300 U.S. stores in order to provide a more secure and streamlined checkout experience. The retailer is using Ingenico Group’s iSC Touch 250 smart terminals, which deliver global tokenization support and EMV acceptance. The POS system accommodates all forms of payment including Chip & Pin, chip & sign, magstripe and NFC/contactless. It also supports newer options such as NFC loyalty, couponing, wallets and QR codes.

REI is expanding its partnership with TXT Retail, an Aptos company, with the selection of TXT Retail’s Assortment Planning solution, which will help the retailer accelerate its creation of customer-focused assortments on a localized basis. This follows the successful implementation of the TXT Retail solution for allocation planning across REI’s 150 stores nationwide.

Yeti has launched a new digital shopping experience built on the Salesforce Commerce Cloud. Through Commerce Cloud and Salesforce Einstein artificial intelligence, Yeti shoppers will receive unique content, campaigns, offers and recommendations based on such information as past purchases, geographic regions and even their favorite outdoor adventures. Customers can also design their own custom orders while on the Yeti site.

GameStop has deployed Opterus’ Stop Ops-Center across its 4,000-plus U.S. stores. The cloud solution is designed to help retailers effectively manage and execute store tasks and communications. GameStop is looking into expanding the use of the solution to its stores in Canada, Australia and potentially Europe.

Walmart announced that its extensive, 10-year lighting program with Current, powered by GE, has reduced lighting energy consumption and reduced costs by more than $100 million. The initiative saw the installation of more than 1.5 million LED fixtures across more than 6,000 Walmart stores, parking lots, distribution centers and corporate offices in 10 countries.

The retailer is moving aggressively to complete LED and controls retrofits in all of its distribution centers across the United States. It has embarked on a new initiative to replace all other forms of overhead lighting with LED.

Macy’s is deploying a cloud-native sourcing, procurement and spend management software platform from GEP. The solution, Smart by GEP, is a unified source-to-pay software platform with spend analysis, spend visibility and reporting capabilities.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?
TECHNOLOGY

QVC increases its ‘Beauty IQ’

BY Deena M. Amato-McCoy

QVC Group knows the value of creating experiences — especially across its beauty category.

QVC has built its reputation on offering an ever-changing collection of brands and merchandise across the beauty, home, fashion, electronics and jewelry categories. However, it has to pull out the stops to move beyond the status of an “omnichannel retailer” and into a unified, “experiential retailer.”

“We don’t have online-, mobile- or television-centric customers,” Todd Sprinkle, chief digital officer, QVC Group, said during “Technology and the business: An essential partnership,” a session during the National Retail Federation’s “Big Show” in New York. “Our customer is a ‘QVC customer,’ and she shops across all channels — e-commerce, mobile and social.”

However, this task is not always easy in every category. One of QVC’s biggest challenges was creating a unified experience across its beauty category. Since the segment is a fragmented space, it is often difficult for customers to navigate and engage with featured brands.

To solve the issue, the company’s technology and business teams joined forces to launch a new platform called Beauty IQ. Described as the company’s first-ever multichannel platform dedicated to beauty, customers now have a destination that drives an interactive shopping experience across the beauty category.

The platform curates all beauty content in one place, offers beauty tips shared via social media influencers, and features live video streaming through Facebook Live, as a means of keeping the experience interactive.

“With access to customer comments during live feeds, we can respond in real-time, and use the information as a springboard to change content or merchandise throughout the day to meet the shoppers’ needs,” Mary Campbell, QVC Group’s chief interactive experience officer, said at NRF.

In addition to being a robust engagement tool, Beauty IQ launched within 90 days. This rapid development illustrates how QVC is striving to “raise the bar on innovation,” as well as create more relevant shopping experiences, according to Sprinkle.

“We are constantly looking at what our customers are doing and how they interact with us, then we use this information to transform our business in a way that is relevant to our shopping base,” he added. “It is our teams’ efforts that are transforming us beyond an omnichannel retailer and into an experiential retailer.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?
TECHNOLOGY

GameStop steps up its store communications, operational execution

BY Marianne Wilson

GameStop has deployed an intuitive, cloud solution designed specifically for retail to effectively manage and execute store tasks and communications.

GameStop has implemented Opterus’ Store Ops-Center solution across its more than 4,000 U.S. store locations. The retailer is also looking into expanding use of the solution to its stores in Canada, Australia and potentially Europe.

Previously, GameStop used a simple, plain text POS email solution in combination with a Microsoft SharePoint site. But the retailer wanted a nimbler solution that could provide more enhanced store communications, task management, and content including visual UI, reporting and metrics. After reviewing available options, GameStop selected the Opterus tool.

Since the initial implementation of Store Ops-Center in 2017, GameStop has recognized seen a number of benefits. The licensing model from Opterus has enabled the retailer with an individual account model that can flex with the business growth without massive cost swings typically experienced in the retail segment. Also, the communication lines between headquarters and its stores have become extremely targeted to ensure messages reach each impacted individual on our front line of sales.

Additional benefits of the solution include:

• Reduced time of task management: Sending tasks to all of its stores has been reduced from an effort that previously took hours, down to mere minutes.

• Enhanced reporting: GameStop now has the ability to more easily and quickly report on nationwide progress to system and content administrators, without the need to involve the business intelligence team.

• Improved task execution oversite: GameStop’s field managers can more quickly attend to store tasks, removing the previously used “post-it” approach for reminders with the Opterus option for traceable, actionable items.

“The benefits we have experienced since working with Opterus have stretched beyond these metrics to a more qualitative offering, including a leadership team that is accessible, transparent and responsive, a rare find with today’s technology vendors,” said Mark Quall, senior director store process and workforce management, GameStop. “What’s more, Opterus’ roadmap reflects solutions that directly address customer pain points. We were amazed by the ability of Opterus to incorporate a key new feature needed by GameStop into their existing roadmap at very little cost and time.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?