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BJ's seeks greater consumer insight with predictive analytics
BJ's Wholesale Club will leverage predictive analytics and machine learning to assist with buying decisions. The warehouse club operator will begin using First Insight’s consumer-driven predictive analytics. The tools are designed to help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs. -
Five ways Walmart uses big data
Walmart is bullish on big data — especially when it comes to finding ways to better serve its shoppers. Big data volume continues to grow, but Walmart is using it to the company’s — and its customers’ — advantage. By analyzing the robust information flowing throughout its operations, the discounter has gained a real-time view of workflow across its pharmacy, distribution centers, stores and e-commerce, according to a company blog.