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Gap in big marketing push; returning to TV ads
New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.
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Office Depot, OfficeMax narrow list of CEO candidates to five
Boca Raton, Fla. – Office Depot and OfficeMax have identified the top five candidates for the role of CEO in the new company that their proposed merger will form. In a joint press release, the office supply retailers said that after reviewing and vetting more than 100 candidates and interviewing eight, the CEO Selection Committee has narrowed the selection process to five candidates it believes can lead the combined business forward following the merger, with the goal of having a permanent CEO in place by September.
